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Soziologisches Institut

Workshop and panel discussion on «Drivers of Ethical Consumption in Switzerland and Japan»

Our academic guest, Prof. Dr. Makiko Hashinaga, is organizing an event on «Drivers of Ethical Consumption in Switzerland and Japan» on May 8.

(See full article by the Collegium Helveticum here.)

«This workshop and panel discussion will focus on the question of what direct consumers need for ethical behavior. Experts from Switzerland and Japan in sociology, law, and ethical consumption will analyze the current situation and challenges, and discuss effective measures to promote ethical consumption, taking into account individual and contextual factors.

The following open discussion will be accompanied by a chocolate workshop to increase participants’ awareness of their own product selection criteria.

The aim of this event is to uncover the various factors in which Switzerland and Japan may differ and to find solutions for creating a sustainable production and consumption cycle.»





Sebastian Bonhoeffer
Collegium Helveticum 


Welcome remarks

Yuichi Yamada
First Secretary, Embassy of Japan in Switzerland 


Is “Delicious” Consistent with “Ethical”?

Workshop led by Makiko Hashinaga
Sapporo Gakuin University (JP), University of Zurich (CH), and Collegium Helveticum


Drivers of Ethical Consumption

Panel discussion moderated by Patrick Schenk, University of Lucerne (CH).

Jörg Rössel
University of Zurich, CH

Philipp Scheidiger
Swiss Fair Trade, CH

Tatsuya Watanabe
Tokyo Keizai University, JP


Closing remarks

Jörg Rössel
University of Zurich, CH


Small reception and open discussion

With various fair trade foods from Switzerland and Japan.

This panel discussion is part of a program celebrating the 160th anniversary of diplomatic relations between Switzerland and Japan.

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Weiterführende Informationen

About Prof. Dr. Makiko Hashinaga

Makiko Hashinaga is professor in the Faculty of Economics and Business Administration at Sapporo Gakuin University (JP). She studied education at Tokyo Gakugei University, where she received her PhD in 2016. Her research interests encompass consumer financial education and consumer financial behavior, focusing on socially responsible behavior through international comparison between the US, the UK, Thailand, China, Switzerland, and Japan. Her social contribution includes being a committee member of the Financial and Securities Education Support Committee of the Japan Securities Dealers Association, the Sapporo City Environmental Council, and the Japan Fair Trade Forum. Her book Theory and Practice in Personal Finance Education was recognized with an award from The Japan Society of Household Economics. Makiko is currently an academic guest at the University of Zurich and a senior fellow at Collegium Helveticum.