Why do scientists engage in misconduct and what are individual and structural drivers for this behavior? In this new study, the authors examine the hidden social dynamics behind questionable research practices and severe scientific misconduct. Drawing on the Zurich Survey of Academics with survey data from scientists in Germany, Austria, and Switzerland their findings challenge a widespread belief: it is not just structural pressure, but feelings of alienation and internalized social norms that shape behavior in science. The study sheds new light on how integrity, norms, and rational choice intersect, and what that means for the future of research culture.