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New publication by Jörg Rössel, Patrick Schenk & Makiko Hashinaga: Save Money, Save the World

A new study reveals how ethical beliefs and access to resources shape the use of ethical banking and investing in Switzerland - highlighting the role of socialization in sustainable finance.

Save Money, Save the World! Motivational and Structural Underpinnings of Ethical Finance in Switzerland

Jörg Rössel (SUZ), Patrick Schenk (UNILU), and Makiko Hashinaga (SGU)

First published online August 23, 2025 in Swiss Journal of Sociology

Read full article here: https://doi.org/10.26034/cm.sjs.2025.6878

Abstract

We study the motivations and constraints for ethical banking and ethical investing by private individuals in Switzerland with a representative survey of the general population. The use of both types of ethical finance instruments is motivated by ethical beliefs and constrained by the endowment with various forms of economic and cultural capital. Yet, ethical banking is more strongly linked to ethical motivations, while ethical investing is more resource dependent. Moreover, exposure to topics of sustainability during socialization fosters the use of ethical finance.

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About

Prof. Dr. Jörg Rössel teaches and researches at the Department of Sociology since 2008 as an  Ordinarius of Sociology. His research interests are Sociological Theory, Sociological Theory, Economic Sociology, Migration and Integration.

About

Dr. Patrick Schenk is SUZ alumnus and a research associate at the University of Lucerne. His research covers topics in Economic Sociology, the Sociology of Consumption, the Sociology of Morality, Cultural Sociology, and the Sociology of Technology. Besides his research he is an enthusiastic lecturer and recipient of the Best Teacher Award at the University on multiple occasions.

About

Prof. Dr. Makiko Hashinaga is a former visiting scholar at SUZ and a senior fellow at Collegium Helveticum. Her research interests are consumer education, consumer behavior, financial education and financial behavior. Her current research is an international comparison of contextual and individual factors influencing ethical consumption.

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